73 Wins Is A New Standard

ESPN is the leading global sports cable and satellite network

The Project

To commemorate a historic feat, ESPN hired us to shoot a video as the Warriors approached the 73-win marker that took on the perspective of the number 72, depicted as a vinyl, and what it meant to be a record – both visually and metaphorically.

The Process

The preparation began in the heaps of a junk yard where we sourced a windshield motor to construct a motorized lazy Susan. Shot over the course of 4 days and at 15 different locations, we transported the DIY rig, a tube television set, and recordings from the Bulls’ historic season to create a sense of nostalgia.

The Result

The video was broadcast on ESPN after the Warriors broke the record. The piece was written by Scoop Jackson and narrated by Reg E. Cathy.