73 Wins Is A New Standard

What does it mean to be a record? Follow the number 72 and it's perspective as it visually and metaphorically answers that question.

About the project

To commemorate a historic feat, ESPN hired us to shoot a video as the Warriors approached the 73-win marker

The Process

The preparation began in the heaps of a junk yard where we sourced a windshield motor to construct a motorized lazy Susan. Shot over the course of 4 days and at 15 different locations, we transported the DIY rig, a tube television set, and recordings from the Bulls’ historic season to create a sense of nostalgia.

The Result

The video was broadcast on ESPN after the Warriors broke the record. The piece was written by Scoop Jackson and narrated by Reg E. Cathy.

Client

Services

  • Pre-production
  • Production
  • Post-production

Genre

  • Sports
  • Television Broadcast