Fitstar Yoga

The benefits of yoga withing your fingertips. Whether you're at home, on a business trip, or in the park, this app makes it easy to engage in a healthy lifestyle.

About the project

San Francisco based creative agency Monstro called upon us to help film the latest addition to the Fitstar app line up.

The Process

This was the excellent opportunity to bring to life Yoga in a variety of different places and situations. This project was relatively straight forward. Film use cases and examples for the Fitstar Yoga app. What was not so straight forward was waiting for the the weather to cooperate. Filming in Golden Gate Park can give you amazing scenery. But when the fog refuses to leave, you can often be left sitting around waiting for just the right moments to film. There were parts where we had to reflect on to our talent more than 100 feet away!

The Result

The footage we got was able to serve Fitstar Yoga’s launch campaign and video quite well. Many of these assets translated into their online site as well as subsequent web videos.

Client

Services

  • Production

Genre

  • Product
  • Lifestyle