Texas based Ivie approached us to realize their creative idea for the Raley’s Lets Begin campaign. Since their team was based outside of California where Raley’s stores are located, we were tasked with the responsibility of producing the commercial by tapping into our resources here in the San Francisco Bay Area.
The project required a month’s worth of preproduction that included several rounds of casting calls, detailed storyboarding, location scouts, and crew hiring. The production was scheduled for one overnight shoot at a local Raley’s grocery store and one day at two private residences. The initial post-production lasted one month with additional edits needed as the holiday season lasted.
The primary commercial was broadcast in the northern California market and over the course of the 2016 holiday season several versions of the commercial aired with varying product advertisements.