Samsung Galaxy Book Drone Show

A product launch is an exciting moment for a company. There's no better way to announce its release than launching 1,000 drones into the sky for a light show.

About the project

The goal of the project was to not only capture a spectacular show, but to highlight that they were actual drones and not a visual effect.

The Process

Building a reliable communication thoroughfare has been the solution to overcoming the disruption of Covid-19. With teams located in California, Singapore, and Germany, it was a necessity that our forms of correspondence were streamlined. An agency based in Singapore collaborated with Samsung to develop the creative vision. All the while an Intel team based in Germany programmed the paths for the drones.

Production took place in Folsom, California. Alongside Aerography, we were responsible for capturing the show. Covid-19 restrictions limited our crew who had to manage 4 cameras: 2 ground units and 2 drones. To complicate the project, we also provided a remote feed for the agency across the globe.

The Result

To witness such a display from our home base is magical. The published video captures the wonder and awe that showcases the technology and creativity that goes into an immersive drone performance.

Behind the Scenes

Client

Services

  • Production

Genre

  • Commercial