The Earnin Movement: Delaney Anderson

How the Earnin App helped a hip-hop radio host follow her dreams in Atlanta and land her dream job in Salt Lake City.

About the project

The Earnin team had been redefining their customer story approach and wanted to collaborate on a 2nd video.

The Process

Our first video, Paying It Forward, was such a positive experience for both the Earnin team and us. There’s something about being on-location with a small team that creates a bond. Several months after finishing the project, Earnin was ready to collaborate on a new inspiring story. Capturing Delaney’s story would prove to be a challenge. Filming spanned across the United States in two different cities that included securing interview locations, obtaining permits, and travel/lodging logistics.

Our production crew was small and agile with 5 people in total plus the clients. Our first city has Atlanta, GA, and followed by Salt Lake City, UT. As a team, we were cohesive and exuded nothing short of full dedication to the project and provided creative solutions.

The Result

Filming for the project was scheduled for 3 days, plenty of time to capture enough content for the Earnin team to tell Delaney’s story. The video was released in three installments: 15 secs, 30 secs, and a 4-minute edition.

Full Length Cut

Client

Services

  • Pre-production
  • Production

Genre

  • Branded Content
  • Commercial