The Process
We’re a true believer in supporting local companies who are developing new and innovative products. The WineWisk aerator’s target was a younger demographic. That little piece of information allowed us to craft a quirky aesthetic. We wanted to deliver a set of visuals that would be eye-catching and hip. Every new product needs a hero video, in our case, it would be instructional. The intention was to create a video akin to Tasty recipe videos. We wanted something snappy, quick, and chock full of character.
During one production day and a small crew, we set up two shooting stations in our studio. This approach allowed our crew to split in two and work on two different setups at once. This was the best solution to accommodate the number of shots we had to capture on a time crunch.
