The Process

Product overview videos can often be lackluster, and we wanted to create a visual experience that was both contemporary and representative of the product. To create an all inclusive video that showcased a day in the life of a family benefiting from TABS, our production team decided to use vignettes to highlight the capabilities of the system. We wanted continuity, a flow between each of the video’s scenes instead of segmentation that would be jarring. Production was scheduled for one day with prep the day before.

The value of a prep day is incredible. During the prep day, we filmed each scene with a stand and make a quick edit of the footage. This pre-visualization allowed us to get a sense of timing and exact camera set up.