Tastemaker Collective

The culinary renaissance continues as chefs' vigor drives the food and drink industry to new heights and entices people to embrace new flavors.

About the project

Tastemaker held eight culinary events in San Francisco featuring international chefs. We documented the entire festival.

The Process

For Tastemaker, their goal was to use this collection of videos to secure future sponsorship and continue producing cuisine-based festivals in different cities around the world. Documenting live events doesn’t come without challenges. One of the most critical was finding a balance between being a “fly on the wall” and getting the desired shots. After all, we wanted to feature authentic interactions between diners and the dishes. Working in cramped kitchens and busy dining rooms made this challenge difficult to overcome.

A secondary challenge was navigating the personalities of the many chefs we featured. Most loved the camera, but one rather eccentric chef kicked us out of the kitchen and saw us as a burden.

The Result

All the people involved with the festival treated us well and it was a positive experience. The client was over the moon with the quality of the imagery we were able to deliver. Throughout the week of festivities, we delivered various recaps about the events that premiered on social media.

Client

Services

  • Pre-production
  • Production
  • Post-production

Genre

  • Lifestyle